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SYNCLINE, INC. (MAPCITI)
Along with an identity modernization, an entirely new website was created to market the MapCiti™ product suite. The website redesign aimed to better facilitate the way that information was conveyed to potential clients - a significant problem with previous designs. Emphasis was placed on incorporating product highlights, product diagrams/screenshots, public services provided by MapCiti in a way that was easily understood and accessible. Content was completely reorganized, making it much easier for potential customers to learn the benefits MapCiti could provide for them.

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