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BARCHAN ASSOCIATES, LLCBarchan is quickly becoming a leader in providing government asset management software, allowing governments to better allocate financial resources across complicated infrastructure networks (i.e. roads, highways, buildings). The company's name, Barchan, is interesting in that a barchan is a large, yet simplistic sand dune that is in continual change. The logo abstracts this imagery to suggest the growth, movement and fluidity of the organization. The organic nature of the logo is combined with the straightforward typography to create a compelling balance.
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