Marketing + Technology Agency

 

Creating an online
selling machine is
pretty sweet

When the gourmet cupcake market took off, Crumbs bakery decided that 200 new stores backed by a nationwide e-commerce channel was the best way to take on the competition. And they wanted to be sure an online Crumbs brand experience would still have all the appeal of an inviting neighborhood bakeshop. www.crumbs.com
 
Total Company Approach

What is a total company approach to growth?

For Crumbs, it’s the bakery that needs to know how many of which flavors to bake; it’s the distribution center that needs to know how to pack cupcakes so they arrive anywhere in the country as fresh as if you bought them at the store; it’s the ability to switch up a Red Velvet for a Boston Cream Pie on the fly; and it’s everything Shipping needs to know to make sure a beautiful box of gourmet treats gets to someone’s door in time to blow out the candles. Intelligent web technology links every part of the company to create and meet customer demand.

How We Do It

Nov
08
One Pica Wins 2009 WebAward for Nineteen47.com

One Pica was named 2009 WebAward Winner by The Web Marketing Association For Outstanding Achievement in Web Development for Forty Seven's website design.

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Feb
18
American Innovative + Onaroo: Parent-Approved Gizmos Abound At The International Toy Fair

The branding, marketing, UI/product design and packaging for American Innovative/Onaroo's latest Teach Me Time clock, is covered at the annual International Toy Fair in the Javits Center.

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Dec
18
Video: Creating A Total E-Commerce Advantage - Strategic E-Commerce: Making the Right Decisions

Video: We explain how ultimate e-commerce success depends on correctly evaluating the role of an online channel in your overall business strategy and knowing how to capture value at every stage of the purchase cycle from marketing to transactions to service.

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