Creating an online
selling machine is
pretty sweet

When the gourmet cupcake market took off, Crumbs bakery decided that 200 new stores backed by a nationwide e-commerce channel was the best way to take on the competition. And they wanted to be sure an online Crumbs brand experience would still have all the appeal of an inviting neighborhood bakeshop. www.crumbs.com
 
Total Company Approach

What is a total company approach to growth?

For Crumbs, it’s the bakery that needs to know how many of which flavors to bake; it’s the distribution center that needs to know how to pack cupcakes so they arrive anywhere in the country as fresh as if you bought them at the store; it’s the ability to switch up a Red Velvet for a Boston Cream Pie on the fly; and it’s everything Shipping needs to know to make sure a beautiful box of gourmet treats gets to someone’s door in time to blow out the candles. Intelligent web technology links every part of the company to create and meet customer demand.

How We Do It

Nov
08
One Pica Wins 2009 WebAward for Nineteen47.com

One Pica was named 2009 WebAward Winner by The Web Marketing Association For Outstanding Achievement in Web Development for Forty Seven's website design.

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May
19
Crumbs Bake Shop: Sweet Success - Why Mia Bauer Left a Career in Law to Start Crumbs

Owner and founder Mia Bauer is interviewed on why she left a career in law to start Crumbs Bake Shop. A segment on leading professional and executive women share their stories about work, life, and balancing the two.

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Mar
27
6 Steps: How Our Integrated Brand + Marketing Campaign Shattered Our Client's Lead Generation Goal

We created a national integrated brand + marketing campaign for Accor Services that alone brought in 14% more leads than their goal for the entire year. We tapped the consumer audience with street teams, a contest, social media outreach and a viral website that encouraged visitors to share information with their company HR reps.

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