When American television went digital in early 2009 Backchannelmedia took a strategic leap by creating a new revenue channel for cable companies, advertisers, networks and their affiliates. But it didn’t have a clear vision of how to describe its highly technical product features in language that made sense to ordinary viewers. We saw an opportunity to simplify their offering and present a new episode in the continuing story of interactive television.
We helped Backchannelmedia’s engineers get into the head of consumers to help them connect with new markets. We put a modern twist on their visual identity and refined their overall look to appeal to end-users as well as media and marketing decision makers.
We designed a web interface that stores TV bookmarks effortlessly and gives viewers all the features and functionality they’ve come to expect in any user portal including favorites, email to a friend and filtering. It makes sending links from your television to your computer as easy as changing the channel.
We developed a comprehensive online resource for anyone interested in using or learning about Backchannelmedia’s “clickable TV”™ service. The site was designed to educate and inform consumers and advertisers about the unique capabilities of truly interactive television and encourages them to spread the word about a revolutionary technology.
We created a straight-forward non-technical voice for all outbound messaging to ensure clear and compelling communications to every audience – consumer or BTB. We worked with Backchannelmedia to identify the needs and lingo of each market segment to make sure their offering is completely understandable as they transition from pilot to mainstream technology.
