American Innovative is a Boston-based manufacturer of consumer electronics. From the start, product design and brand identity have been essential pillars to building awareness and credibility for its inventive products. A well-executed strategic marketing plan backed by quality manufacturing and rigorous concepting across all its product lines is the key to American Innovative's continued growth in highly competitive markets.
www.americaninnovative.com
We created the visual identity for American Innovative at its inception and followed up with a sub-brand strategy for Onaroo, a new line of products specifically designed to appeal to parents of young children. Our goal was to transfer the essence of creative technology from the parent brand to a fresh new identity for an audience focused on products that entertain and stimulate their kids.
When you're a small to mid-sized company that wants broad reach, it helps to have strategic and creative partners who know your business well enough to deliver great marketing solutions "on demand". We've been with American Innovative from its launch six years ago, providing everything from sales collateral and packaging, to web and LCD design, to trade show support - whatever it takes, whenever they need us.
We’ve designed packaging for nine separate American Innovative products, each with its own distinguishing features yet definitely part of a brand family that conveys innovative technology for everyday use. Your packaging is your product’s first impression so it needs to instill confidence and give people an immediate reason to buy.
American Innovative's tag line is "Products that make sense." For consumers, that means presenting complex functionality in a simple and understandable way. One Pica has worked closely with American Innovative to design clean, intuitive LCD screens for all of AI's manufactured products as well as user flows and usability for the web-based component of their newest product line - it's part of our marketing + technology DNA.
