It helps to have a total company perspective when you’re taking an established brand into new markets or launching new product brands from a well-known parent. Are you planning to cross-sell or cannibalize an existing line? Does your sales team understand the relationships between various offers? Can you track promotions and leads across all channels? Are you optimizing manufacturing, distribution and shipping? It takes meticulous planning and intelligent execution to retain your vision and deliver on a new value proposition.
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Nov 08 |
One Pica was named 2009 WebAward Winner by The Web Marketing Association For Outstanding Achievement in Web Development for Forty Seven's website design.
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Feb 18 |
The branding, marketing, UI/product design and packaging for American Innovative/Onaroo's latest Teach Me Time clock, is covered at the annual International Toy Fair in the Javits Center.
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Dec 18 |
Video: We explain how ultimate e-commerce success depends on correctly evaluating the role of an online channel in your overall business strategy and knowing how to capture value at every stage of the purchase cycle from marketing to transactions to service.
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