It helps to have a total company perspective when you’re taking an established brand into new markets or launching new product brands from a well-known parent. Are you planning to cross-sell or cannibalize an existing line? Does your sales team understand the relationships between various offers? Can you track promotions and leads across all channels? Are you optimizing manufacturing, distribution and shipping? It takes meticulous planning and intelligent execution to retain your vision and deliver on a new value proposition.
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Nov 08 |
One Pica was named 2009 WebAward Winner by The Web Marketing Association For Outstanding Achievement in Web Development for Forty Seven's website design.
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May 19 |
Owner and founder Mia Bauer is interviewed on why she left a career in law to start Crumbs Bake Shop. A segment on leading professional and executive women share their stories about work, life, and balancing the two.
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Mar 27 |
We created a national integrated brand + marketing campaign for Accor Services that alone brought in 14% more leads than their goal for the entire year. We tapped the consumer audience with street teams, a contest, social media outreach and a viral website that encouraged visitors to share information with their company HR reps.
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