There's usually an obvious way to reach new prospects, and then there's an unexpected way. For Accor Services we realized the best way to get an employer's attention is to get their employees talking - so we proposed an unconventional approach to get people excited about "pre-tax dollars" and daily commuting costs. Looking at the market from a "bottom-up" perspective uncovered a significant new avenue to fill the sales funnel with qualified leads.
|
Nov 08 |
One Pica was named 2009 WebAward Winner by The Web Marketing Association For Outstanding Achievement in Web Development for Forty Seven's website design.
Read More|
May 19 |
Owner and founder Mia Bauer is interviewed on why she left a career in law to start Crumbs Bake Shop. A segment on leading professional and executive women share their stories about work, life, and balancing the two.
Read More|
Mar 27 |
We created a national integrated brand + marketing campaign for Accor Services that alone brought in 14% more leads than their goal for the entire year. We tapped the consumer audience with street teams, a contest, social media outreach and a viral website that encouraged visitors to share information with their company HR reps.
Read MoreCopyright © 2009-2010 One Pica, Inc.
