What metrics should my company/clients use in Magento E-Commerce projects?
Brad Schwarzenbach, Senior Strategist at Tippingpoint Labs will answer this question and others by showcasing how the changing web universe impacts the way brands measure online marketing success. Traditional web metrics (unique visits, pageviews) can't account for offsite activities and are completely unpredictive. What Tippingpoint Labs calls the "DAPRmetrics revolution" will enable brands to more accurately measure and predict business success online by using advanced analytics like aggregated reach and a measure we developed called “Online Brand Value.” Developers are the gatekeeper to providing a window into the critical insights these metrics offer stakeholders.
We'll talk through how to build an effective user-friendly interface that easily integrates with the Magento platform.
Location
294 Washington St, 11 Floor Boston MA (Across from Border's Book Store @ Downtown Crossing)
Date
Tuesday, September 14 @ 5.45PM
Agenda
5:45PM - 6:00PM - Snacks, Networking
6:00PM - 6:45PM - Presentation
6:45PM - 7:00PM - Wrap up and community input
Parking
33 Arch St
(between Hawley Pl & Milk St)
Boston, MA 02110
Neighborhood: Downtown
(617) 204-9268
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Cost
Free, of course!
