By Russell I. LeJeune, Yahoo! Contributor Network
The definition of marketing in business can take on many meanings depending on whom in your company you are talking to or what business process you are involved in at any given point in time. If you are involved in customer acquisition then terms like customer relationship management CRM and social networking define your marketing process while if you are working with a new product launch then terms like advertising, sales and branding are currently in your marketing vocabulary. Partnering with a marketing agency that is large enough to meet all of your company's needs while still personal enough to take the time to understand your unique business is the key to getting the highest return on your investment.
Most of the time we settle for good enough. In this article I have outlined 5 top marketing firms based out of New York, Connecticut and Massachusetts who strive to provide innovative and proven marketing solutions that leverage the latest technology to meet all of your marketing needs.
One Pica
One Pica (www.onepica.com) based out of Boston, Massachusetts, One Pica calls itself a marketing + technology agency. They are an award-winning team of expert designers, technologists and strategists who focus on helping their clients understand how to leverage technology in marketing in order to exceed their business goals.
One Pica's Total Company Approach focuses not only at how you utilize the technology you already have but how you should be leveraging technology to increase customer retention, reposition yourself in your market, generate more leads, build and enhance your brand image, and grow market share.
One Pica has helped clients like FujiFilm and 1947 Athletic Wear leverage social media marketing not only to create brand awareness but also in developing a single source solution that provides total control over the multiple social media channels which makes marketing easier, more consistent and more effective.
