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...Elizabeth Wallace, opportunity developer at One Pica, a strategy and experience firm in Boston, believes that video is "one of today's greatest channels of online distribution." One Pica melds strategic vision with rich media to help their clients achieve their marketing and operational goals. The company recently launched a client's training program, which integrates a diverse set of videos and Adobe Flash elements into one robust online platform. Using personalized and secure log-in credentials, users can view the various training modules. The training program, which is available on-demand over the Highwinds CDN, saves One Pica's client from having to invest in training staff and enables them to train users faster. One Pica has also found the real-time analytics features in StrikeTracker to be value-added tools, as true metrics are vital for their clients' campaigns. Wallace indicated that, historically, the availability of video delivery metrics has been slim, and Highwinds' StrikeTracker provides a wealth of metrics that customers need.
"Our clients often come to us somewhat intimidated by video, so we always start with a strategy and uncover ways to meet strategic goals and solve business problems. We often use video in innovative ways, whether it be as part of a social media marketing campaign, a content-driven web application or a corporate web site," said Wallace. "Because we present ourselves as a one-stop solution provider, having a good CDN partner is really important to us. We want to make the entire process as easy as possible for our clients, and we want video and content delivery to be affordable for them. With Highwinds, we get complete control of what appears to be a commodity, and we're even using Highwinds as a catalyst to pitch new business."...
...Highwinds is a leader in multi-platform IP services, file replication, and content delivery software and services. Since 2002, Highwinds has provided for the advancement of a variety of technologies - including messaging bus architecture, network management, distributed file systems and content routing methods. The Highwinds CDN leverages the company's high-performance RollingThunder™ network and user-friendly StrikeTracker™ media manager and reporting dashboard to globally deliver content, videos, live events and other media. It sets the pace among content delivery networks by offering advantages in data center peering, real-time analytics, instant account provisioning, complete content control and massive scalability. Highwinds is headquartered in Winter Park, Fla., and maintains 23 data centers throughout North America and Europe. For more information, please visit www.highwinds.com....
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