Website: www.zenni.com
Zenni Optical is a leading manufacturer of affordable, quality eyeglasses. With strong brand awareness, competitive pricing and a wide variety of eyeglass frames and prescription lenses, Zenni Optical has a valuable franchise and steady sales. But with more than 40,000 unique visitors and over 3,500 orders each day, Zenni needed to improve usability and the reliability of its online store.
When they came to One Pica the company had a solid track record of steady year-over-year growth based on a proven business model. What they needed was a smarter, cleaner way to present their thousands of products in an appealing and easy-to-use interface.
They also wanted to create a simple but impactful way to address the problem of consumers who want to buy eyeglasses online but worry that they can’t commit unless they can try them on first. Our solution: the new, patent-pending Frame Fit Feature only at ZenniOptical.com that lets users “try on” as many frames as they want right on the homepage. The try on experience is easy, fun and so true to life that visitors can purchase new glasses with total confidence.
New search features make it easier than ever for customers to filter nearly 4,000 frames and lens combinations based on style, shape, type, color, size and price. Additional functionality coming soon will make it possible to buy multiple prescriptions under one account and save prescriptions for future purchases. With a new logo (also by One Pica) and a totally updated state-of-the-art ecommerce experience, ZenniOptical.com is poised to own the growing online market for prescription eyewear.
People who would never consider shopping a website for frames and lenses are inspired to try out new ideas for fun, fashion and functional eyewear. Zenni’s exciting branded online store encourages browsing and repeat visits, and sales results since the site launched just two weeks ago have been phenomenal. We also anticipate that the new Frame Fit tool and sizing filters will reduce returns and increase average order value over time, further improving overall results.
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E-Commerce Website: zenni.com
