Website: www.exclusively.in
Exclusively.In is an invitation-only online private sale site that showcases luxury goods manufactured and imported from India. It was conceived to meet the needs of a growing population of Indian expatriates, India-enthusiasts and fashionistas in the U.S. and around the world who appreciate the unique beauty and appeal of Indian design in apparel, jewelry and home goods and to give them the convenience of shopping for these good from their home. Through its innovative vision, Exclusively.In brings specialization to the growing and very successful private-sales segment.
A true social ecommerce community, Exclusively.In hosts private sales of fine Indian goods for a growing audience of consumers who want to keep up with the latest fashion trends and score that next great bargain. Membership is by invitation only, which ensures that Exclusively.In products and offers can’t be found on search engines. This protects the reputation of the site and that of the brands it carries. And the referral-based membership model creates its own viral marketing phenomenon when shoppers who splurge on one-of-kind items at special prices can’t help but tell their friends and family to sign up and see what they’re missing. Members who refer new customers receive a $20 shopping credit towards anything on the site, which encourages new customer acquisition and repeat purchases. This social commerce community thrives on its love of a shared culture and a great deal.
For Indian manufacturers and retailers who want to participate in global ecommerce, Exclusively.In provides a dramatic shopping environment to drive sales and build brand loyalty. Whether window shopping or bargain hunting, the private sales concept attracts targeted consumers looking to shop for hard-to-find goods from the convenience of their own home.
The Exclusively.In website is itself visually captivating and designed to focus the shopper’s attention on the style and quality of the goods, not the price. Lifestyle photos allow visitors to easily imagine themselves wearing beautiful clothing and jewels in creative ways as they travel to exotic destinations. Navigation features including roll-over to magnify products and a “limited supply left” tag create a complete shopping experience that encourages shoppers to dig deeper and purchase before they miss out on a special purchase opportunity.
At One Pica we love taking on clients with a great vision, like Exclusively.In’s global online marketplace for lovers of Indian design and services. And they appreciate our balance of great strategy and e-commerce execution that brings their concept to life.
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