Website: www.miamidolphinsstore.com
The Miami Dolphins Official Pro Shop is the new online destination for anything aqua, coral, navy and white. Whether you’re looking for team jerseys, hats or other novelties for men, women and kids, the Miami Dolphins Official Pro Shop provides a great selection of gear for the new season and everyday wear.
One Pica accepted the challenge to recreate the Dolphins’ existing site and build an entirely new ecommerce experience that’s more fun, more user-friendly and more targeted to Dolphins fans. We designed a website that boasts a cool and aesthetically interactive interface that gives the feeling of being right on the field with the team. We included popular social media links such as Twitter and Facebook to make the franchise feel accessible and connected to their fans.
Filtered navigation and a bold grid display make it easier than ever to shop for the season’s newest Dolphins apparel and accessories. The clean and logical layout makes it simple for fans of all ages to find exactly what they want. Throughout the site, associated products are pushed to customers to help display products in other categories. When they’re done browsing, customers can share their wish list items with a few simple clicks, a sure way to hint to family and friends that a favorite Dolphins item would make a perfect gift.
For the Dolphins organization, the website is a major step towards developing an online sales channel that will grow revenues and generate additional sales of official logo gear to fans anywhere in the world. And even though here in Boston we’re die-hard Patriots fans, for this project One Pica is proud to say “Go Dolphins!”
Related Links:
E-Commerce Website: Miamidolphinsstore.com
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