Website: www.smartandsexy.com
Smart & Sexy® is a national lingerie brand dedicated to bringing women “affordable luxury,” and making a difference while they do it. Coming from the same manufacturer of other popular lingerie brands (like Badgley Mischka and Fruit of the Loom), this brand offers fun and sexy style for the woman on a budget.
Our goal with the Smartandsexy.com e-commerce website was to capture the emotional connection a woman has with their lingerie - and wrap it up in an easy-to-navigate purchasing experience. Little details throughout the site, like the calligraphic touches and elegant color swatch picker, help capture the quality of the products and promote the balance between smart and sexy. We believe that great e-commerce experiences perfectly combine the creative expression of a brand and the strategic intentions required to fulfill merchandising and sales objectives. Our total company approach ensures that both are equally answered throughout the process, and in this case, led to a highly successful launch just in time for Valentine's Day.
Related Links:
E-Commerce Website: Smartandsexy.com
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