Newmarket International’s MeetingBroker lead management solution and Delphi.net sales and catering application to help maximize sales performance across the global IHG enterprise.
Portsmouth, NH – August 13, 2009 – Newmarket International, Inc., the leader in sales and catering solutions for the hospitality industry, today announced an enterprise wide agreement with IHG (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)] to implement MeetingBroker® as their lead distribution and management platform for every property worldwide along with Delphi.Net™ as its online sales and catering solution for IHG’s midscale properties. IHG selected Newmarket International’s solutions following an internal study on the optimal business processes to innovate in order to grow revenues, market share and customer satisfaction during this challenging economic period.
MeetingBroker enables passing and managing leads from multiple online sources and has a proven return on investment in the hospitality marketplace. Delphi.Net is a “cloud based” sales and catering application built to optimize the management of corporate transient, groups and meetings. By implementing MeetingBroker, IHG will provide associates with a standardized platform in which all leads will be distributed and managed. The result will be an increase in conversion rates, enhanced business data and improved brand communication.
“We are in a challenging economy; however, with our great brands, we believe we can gain a competitive advantage by deploying a technology solution that will focus on the management of leads for the groups and meetings market,” said Stephen Powell, Senior Vice President, World Wide Sales, IHG. “By centralizing our lead distribution and management on the MeetingBroker platform we will be able to understand sources of business, how leads are managed at the property level and have a holistic picture of our customers across the global enterprise.”
Full Article: Press Release
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Case Study: Newmarket International
