Backchannelmedia, an interactive TV technology provider, announced today that Gray Television (NYSE: GTN), a television broadcast company based in Atlanta, has signed an agreement for the Gray Television station group to deploy the Backchannelmedia Clickable TV solution. Gray Television's 36 local broadcast TV stations' combined reach is approximately 7 million U.S. households (6.2% of U.S. homes) and Backchannelmedia will deploy the opt-in Clickable TV technology on a per station basis until reaching full deployment in all Gray Television stations. This expands Backchannelmedia's deployment roster to 68 television stations reaching approximately 16.7% of U.S. television households.
Full Article: Reuters
One Pica Related Work:
Case Study: Backchannelmedia
