News + Insight: strategy

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Dec
31
Insight

6 Steps: How Our Integrated Brand + Marketing Campaign Shattered Our Client's Lead Generation Goal

We created a national integrated brand + marketing campaign for Accor Services that alone brought in 14% more leads than their goal for the entire year. We tapped the consumer audience with street teams, a contest, social media outreach and a viral website that encouraged visitors to share information with their company HR reps.

Dec
31
Events

Dec. 16: One Pica Webinar Series: Creating A Total E-Commerce Advantage - Strategic E-Commerce: Making the Right Decisions

Big opportunities emerge when you think beyond the platform to create a total online customer experience backed by sound strategy, creative marketing and actionable analytics. We’ll explain how ultimate e-commerce success depends on correctly evaluating the role of an online channel in your overall business strategy and knowing how to capture value at every stage of the purchase cycle from marketing to transactions to service.

Dec
31
Latest Work

Dependable Cleaners / Style - Brand + Websites + Marketing + Interior Design

branding, brand, strategy, positioning, marketing, marketing agency, web design, marketing video

We helped Dependable embark on a new growth strategy designed to expand the total drycleaning market by offering a new level of exceptional customer care and artisan-quality cleaning services previously not available in Boston. From a new brand platform, sales collateral, packaging, websites to interior design, communicating elegance and attention to detail was the key to success.

Dec
31
Client News

PermissionTV Reinvents Itself as VisibleGains, Offers Interactive Video for Sales and Marketing

Sometimes, you need to keep the diamond and replace the ring. In this case, the company has kept its core technology, an interactive video engine that lets users plot their own path through a selection of online videos. But it has replaced almost everything else.

Dec
31
News

Mar. 23: One Pica Webinar Series: Going Live: Total E-Commerce Execution

Learn how to take your e-commerce site from concept to reality using a master plan for organizing and designing the key elements of a successful online store. Learn how to think like your users and customers to increase online sales and minimize service costs by delivering an exceptional branded shopping experience.

Dec
31
Latest Work

Awareness - Brand + Website + Viral Marketing Videos

branding, brand, strategy, positioning, marketing, marketing agency, web design, marketing video

When a global social marketing software company developed a game-changing application, we created a new brand identity, website and five viral videos to launch the new product successfully and help target enterprise leads.

Dec
31
Latest Work

VisibleGains - Strategy + Positioning + Messaging + Brand Platform

branding, marketing, positioning, messaging, design, marketing agency, branding agency

A new use of interactive video, directly aimed at the B2B market needed to be taken from concept to reality - overnight. We provided everything from strategic analysis, positioning and messaging through the creation if the entire brand.

Popular Tags
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Brand Strategy + Ecommerce + Social Strategy + Fulfillment Logistics

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Alaina Tucker
Press Contact

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