News + Insight: marketing

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Dec
31
Insight

6 Steps: How Our Integrated Brand + Marketing Campaign Shattered Our Client's Lead Generation Goal

We created a national integrated brand + marketing campaign for Accor Services that alone brought in 14% more leads than their goal for the entire year. We tapped the consumer audience with street teams, a contest, social media outreach and a viral website that encouraged visitors to share information with their company HR reps.

Dec
31
Latest Work

Dependable Cleaners / Style - Brand + Websites + Marketing + Interior Design

branding, brand, strategy, positioning, marketing, marketing agency, web design, marketing video

We helped Dependable embark on a new growth strategy designed to expand the total drycleaning market by offering a new level of exceptional customer care and artisan-quality cleaning services previously not available in Boston. From a new brand platform, sales collateral, packaging, websites to interior design, communicating elegance and attention to detail was the key to success.

Dec
31
Insight

Social Media Doesn’t Need to be an Enigma for Brands

Successful social media programs combine a total company brand experience with deals that give your customers real value they can’t find anywhere else.

Dec
31
Latest Work

GlobalPost + Shell Oil - Energy Entrepreneurs - Video Microsite Campaign

microsite marketing campaign, flash 3d, web design

When Shell Oil signed on to sponsor a micro-site about emerging alternative energy solutions, GlobalPost turned to One Pica to build a custom video experience that is both engaging and educational. Our creative execution aligns with GlobalPost’s and Shell Oil’s desire to combine traditional journalistic values and the power of new media to inspire the world to harness green power.

Dec
31
News

Yahoo! Top 5 Marketing Firms from New York to Boston

In this article Yahoo outlines the 5 top marketing firms based out of New York, Connecticut and Massachusetts who strive to provide innovative and proven marketing solutions that leverage the latest technology to meet all of your marketing needs.

Dec
31
News

Leading Boston-Based Digital Agency One Pica Partners with PredictiveIntent

boston digital agency, ecommerce, behavorial marketing technology, profiling, analytical

PredictiveIntent, a UK-based provider of behavioral marketing technology has signed an agreement with leading US marketing and technology agency One Pica to bring PredictiveIntent’s enterprise solutions to their clients.

Dec
31
Insight

Smart Marketing + Boosting Sales Using E-Commerce Wishlists

Smart marketing around "everyday" technologies can generate surprising results. Rapha, a performance roadwear company creatively promoted wishlists to help build brand advocates and increase sales.

Dec
31
Insight

9 digital trends to watch in 2010

In 2009, digital experienced some major changes -- the rise of Twitter, the fall of the economy, shifting budgets, an explosion of new technologies. And 2010 is shaping up to be just as dynamic.

Dec
31
News

One Pica Becomes A Magento Enterprise Partner

One Pica has teamed up with Magento, becoming an Enterprise Partner, with the goal to deliver innovative, multi-channel ecommerce experiences.

Popular Tags
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Brand Strategy + Ecommerce + Social Strategy + Fulfillment Logistics

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Alaina Tucker
Press Contact

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