One Pica, Inc.

Business Strategy

• Corporate Strategy
• Business Positioning & Innovation
• Marketing & Sales Strategy
• Technology & Infrastructure Strategy
• Opportunity Development
• Competitive Strategy
• Product Strategy
• Campaign Planning/Management
• Trend Forecasting
• Market Research
• Investor Relations
• Management Consulting

Branding & Messaging

• Brand Strategy & Development
• Brand & Identity Design
• Naming
• Messaging
• Copywriting
• Information Architecture

Experience the feel and the function of a website based on a neighborhood bake shop.

Crumbs Bake Shop creates sweet culinary treats the old fashioned-way. As soon as you see (and taste!) their uniquely creative cupcake flavors, generous portions and top-quality preparation process, it's clear that you're dealing with a bake shop that's doing things the right way.

One Pica sought to make the experience of Crumbs.com as enjoyable as visiting your local Crumbs shop. The site features a drag-and-drop UI so you can choose your own custom six-pack of cupcakes, just as if you were telling the baker which ones to put in your bag. The site's back-end handles packaging and delivery logistics, and provides a robust content management system so the online inventory stays as fresh as the real bake shop's.

The leader in crucial data backup seeks to bulk up on brand loyalty.

Fujifilm is a global leader in supplying data centers and IT professionals with advanced storage media products and services. However, brand and user loyalty has been slight, which is a crucial area for improvement in an industry that fights for pennies.

One Pica revamped Fujifilm's benefits program for both End-Users and Resellers, called Tape Power. Pushing loyalty further, we integrated internal inventory and sales systems to allow consistent marketing content to be delivered: from Fujifilm leadership, down to resellers, and right on to end users. The result is a seamless experience that gives each sales unit a renewed infrastructure to grow revenues and win over new customers.

A glimpse towards a promising future while keeping a decorated history in the spotlight.

Lam Partners' history of providing brilliant lighting design for architecture and outdoor environments is well documented. Through noteworthy implementations all over the world, their talented team has shown an equal eye for creativity and functionality. One Pica sought to create a brand, strategy, and online experience that mirrored Lam's innovation and commitment to process.

The site challenges users to think differently about the firm through a stylized interface that pushes usability expectations. While admiring the achievement of the Lam team, the site invites users to imagine what's possible on their own project with Lam's approach to sustainability through imagination and execution.

Promoting a new sports headwear and apparel brand to the Big Leagues.

'47 is a new name for a brand that creates premium sports apparel and headwear for MLB, the NBA, the NHL and 450 colleges. Walk into nearly any sporting goods or college bookstore and you'll likely find '47 merchandise: unmatched in terms of design, fit and finish.

The '47 brand combines two distinct divisions (headwear and apparel) under one unified label. One Pica helped solidify that new brand by accentuating the quality of '47 merchandise, and by presenting a resonant experience with '47's physical stores. At the site, fans can find products and teams that they want, and in the coming months, they'll be able to purchase their new favorite hat or shirt through an integrated e-commerce interface.

Users need more than just the latest features, they want usability that speaks directly to them on both a need and want basis.

CardScan (a Newell Rubbermaid brand) produces an integrated set of contact management solutions. CardScan's @YourService, a free online contact repository service, is at the center, tying together each of these different offerings. The service's interface however, needed improvements in usability and style to match the evolving CardScan brand.

One Pica provided design, development and usability analysis for a new interface, leading to invigorated user interest and engagement in the already-loyal base of @YourService subscribers. After rollout, the CardScan solution set was marketed heavily, including a national television commercial campaign.

There's no time like the present to invest in the future of your company's perception.

Ellenzweig is a nationally-acclaimed architecture and planning firm. Their practice and reputation have grown in scope and prestige over the past 40 years, and thus had outgrown their prior online identity. Seeking a new way to market the firm to potential clients, Ellenzweig and One Pica put a plan for renewal in motion.

With a customized content management system, Ellenzweig.com presents a cohesive user experience that dynamically engages at both ends of the system: easy-to-use controls for internal staff and easy-to-access portfolio information for visitors. A revitalized look at the firm from the outside and from within helps keep the perception of Ellenzweig at the top of their industry.

A new media platform deserves an equally innovative presentation.

Backchannelmedia brings together TV and the Internet to create a powerful platform that does more than entertain - it lets users interact. A person's remote control matched with the Backchannelmedia platform means information, entertainment and shopping are available on the viewer's term and on their schedule.

One Pica accompanied BCM during their transition from an advertising and media company to a product-centered business. One Pica strategized with BCM leadership to enhance the company's front-facing touch points including their brand, public website, end user interface, research application, and electronic collateral.

A global software leader has an identity crisis - thanks to their own wildly successful products.

Newmarket International makes the best management software in the hospitality industry. The software is so good that it has traditionally gotten more name recognition (maybe you've heard of Delphi) than the company itself. One Pica helped articulate a clear position for the Newmarket brand, then redesigned the entire Newmarket identity.

The new identity ties all of the company's products together under the main Newmarket umbrella, bringing the company name to the forefront of the brand.

In order to demonstrate its great service, a company first needs to get its foot in the door.

Transaction Resources, Inc. is a payment processing company, valued as a top vendor by all of their customers. Their recipe for success is simple: great service, affordable rates and the latest in innovation. The only problem was that their branding suggested anything but innovation; it was out of date and clunky. One Pica modernized and streamlined TRI's identity, from logo to website to marketing materials.

TRI's updated look and feel highlights the pillars of their brand, presenting a face to current and potential customers that inspires confidence and credibility. Pushing our work with TRI even further, One Pica has developed e-mail marketing campaigns and lead-generation techniques that fit in with TRI's sales strategies.

Setting up branding elements that grow with your business just makes sense.

American Innovative's tagline is "Products that make sense." Expanding on that core principle, One Pica brought consistency to AI's brand across many different applications. We created the standards that guide the company's website, product packaging and trade show materials – from its beginnings with a single product to an expanding suite that now consists of five different pieces and a new sub-brand.

One Pica continues to shape the experience that American Innovative delivers to their customers by overseeing packaging design, brand strategy, and marketing materials for each new product line as they grow, expanding their reach into new markets and to additional audiences.